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| Academic Entrepreneurship: Navigating Commercialization Challenges |
| 作者姓名：Simon Parker, Vania Sakelaris |
| 商品類型：Case (Field) | 商品編號：W28370 |
| 出版日期：2022/05/06 | 內容長度：4 頁 |
In September 2015, Pooja Viswanathan, a post-doctoral research scientist, emerged perplexed after a meeting with her post-doc supervisor. The purpose of the meeting had been to debrief on Viswanathan’s progress in response to the unexpected multi-stakeholder feedback received on the outcome of her six years of research: a prototype of an anti-collision system that enhanced wheelchair users’ mobility. To her considerable surprise and confusion, there .....more
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| Academic Entrepreneurship: Navigating Commercialization Challenges - Teaching Note |
| 作者姓名：Simon Parker, Vania Sakelaris |
| | 商品編號：W28371 |
| 出版日期：2022/05/06 | 內容長度：6 頁 |
Teaching note for product W28370.
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| Cheekbone Beauty - Building an Indigenous Growth Venture |
| 作者姓名：Simon Parker; R. Chandrasekhar; |
| 商品類型：Case (Field) | 商品編號：W25813 |
| 出版日期：2021/10/28 | 內容長度：10 頁 |
The founder of Cheekbone Beauty, an Indigenous enterprise in the Niagara Region of Ontario, was driven by the goal of becoming “the first Indigenous woman to create a unicorn beauty brand from Canada.” In early 2021, she was seeking resolution to an ongoing entrepreneurial dilemma: How should she identify the fledgling company’s unique strengths and build them into sustainable competitive advantages?
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| Cheekbone Beauty - Building an Indigenous Growth Venture - Teaching Note |
| 作者姓名：Simon Parker, Ramasastry Chandrasekhar |
| 商品類型： | 商品編號：W25814 |
| 出版日期：2021/08/21 | 內容長度：9 頁 |
Teaching note for product W25813.
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| SalonScale: Start-Up Customer Relationship Strategies for Niche Market Growth - Teaching Note |
| 作者姓名：Simon Parker; Peter W. Moroz; |
| 商品類型： | 商品編號：8B21A023 |
| 出版日期：2021/06/25 | 內容長度：7 頁 |
Teaching note for product 9B21A023.
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| SalonScale: Start-Up Customer Relationship Strategies for Niche Market Growth |
| 作者姓名：Simon Parker; Peter W. Moroz; |
| 商品類型：Case (Field) | 商品編號：9B21A023 |
| 出版日期：2021/06/25 | 內容長度：6 頁 |
Alicia Soulier, owner of Capelli Salon Studio, a hair salon in Saskatoon, Saskatchewan, has developed an application (app) that can help save hair salons thousands of dollars per month in hair colour costs. However, she is struggling to recruit enough subscribers to her new software as a service (SaaS) company, SalonScale. With the diversion of her attention from her hair salon to the app threatening her core business, Soulier must soon decide on .....more
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| Viral Nation: The COVID-19 Pandemic and the Entrepreneurial Venture Sale Decision - Teaching Note |
| 作者姓名：Simon Parker; Vania Sakelaris; |
| 商品類型： | 商品編號：8B20A088 |
| 出版日期：2020/11/26 | 內容長度：5 頁 |
Teaching note for product 9B20A088.
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| Viral Nation: The COVID-19 Pandemic and the Entrepreneurial Venture Sale Decision |
| 作者姓名：Simon Parker; Vania Sakelaris; |
| 商品類型：Case (Field) | 商品編號：9B20A088 |
| 出版日期：2020/11/26 | 內容長度：6 頁 |
Viral Nation, a six-year-old company based in Ontario, was North America's leading influencer marketing company. In March 2020, as the global COVID-19 pandemic struck, the founders of the company were assessing their venture's future growth prospects. Having just received three competing acquisition offers for their company, they needed to make a decision: Should they accept any of the offers, and if so, which one? Or, should they instead .....more
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| STMNT: Pivoting a Clothing Rental Start-Up - Teaching Note |
| 作者姓名：Simon Parker; Madison Olson; |
| 商品類型： | 商品編號：8B20M186 |
| 出版日期：2020/11/03 | 內容長度：5 頁 |
Teaching note for product 9B20M186.
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| STMNT: Pivoting a Clothing Rental Start-Up |
| 作者姓名：Simon Parker; Madison Olson; |
| 商品類型：Case (Field) | 商品編號：9B20M186 |
| 出版日期：2020/11/03 | 內容長度：6 頁 |
In early January 2019, the founders of STMNT (pronounced “statement”) a Canadian peer-to-peer clothing rental platform, were reviewing the performance of their venture. The sisters had formally launched STMNT in November 2018 and wondered whether they had implemented the right business model for their venture or if they needed to pivot. The rental transaction process was taking too long for customers and required too much of the founders' time .....more
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